branding, digital, layout
When interior designer Tina Dhillon of Studio Do reached out to me a few years ago she had started designing a logo that required some additional fine-tuning. From there on we worked together at re-designing her business cards, service package PDFs, website, educational products, workbooks and e-books. Below is a tiny peek at some of these projects.
Curated Travel Guides
Tina Dhillon's digital travel guides are a collaboration between her and her husband Graham Smith, designed for the visually minded. They feature a fresh look at cities through a design-oriented lens, showcasing the best of design and lifestyle a city has to offer, so you can travel like a designer and rekindle your creative flame.
The visuals for the travel guides follow Tina's interior design brand, allowing all her creative endeavours to live together under one digital roof online and for a seamless brand experience. Packed full of helpful content, the guide can be printed out prior to your trip, but is primarily designed for digital use.
Each page is vertically laid out across two columns, with reasonable text-sizes, making it easy to jump from one column to the next on your digital devices.
Destinations are laid out based on proximity from another, with each guide featuring one-three days of activities. There's an interactive table of contents as an overview, as well as a map to guide the reader throughout. New destinations feature a clear introduction page on a blush-coloured background, differentiating them from the rest.
To get you excited about your travel ahead of time many photos are included across the pages, as well as special history sections (on grey to differentiate from the rest of the content), to provide additional insight to your explorations.
Including so much great and relevant content, the type hierarchy is carefully thought out, breaking down the information across main and sub-headlines, pull-quotes, sidebar notes, and additional links for further reading.
Special design considerations, plus a detailed style guide were made, since these files were set up as a template. This gave Tina and Graham full ownership, allowing them to populate the guides themselves and create many more in the future.
Note: all photos in these mockups feature stock photos and are placeholder only.
After Tina worked with a copywriter to clarify her messaging online, she reached out to me to help bring the new website to life. With a web developer already lined up I was able to focus on all the design details, applying the brand throughout the two main pages, designing custom sections, exploring the layout and flow of the pages and helping with image selections.
Note: the below website designs and brand may have been modified from these original concepts.
Alicia is not just a graphic designer; she's a visionary adept at translating brand personalities into visual artistry.
I was first drawn to her work during a Pinterest presentation she gave for a group I'm part of. Immediately, I recognized her innate ability to manifest abstract ideas into concrete visual designs. From our inaugural collaboration—my business card design—to my website aesthetics, my Curated City Guides for The Visually Minded, and lately to the revamp of the aesthetics of my online course, Silver Style On The Go: Mastering Your Style Voice, Alicia has never ceased to amaze me.
What truly distinguishes our work together? It's the effortless harmony. Alicia inherently 'gets' me and my "Bold Simplicity" Style Voice, which is minimalist yet punctuated with striking shades of pink. One standout outcome of our partnership is undeniable brand consistency. Thanks to her expertise, my brand boasts a cohesive presence across all mediums—a result I deeply admire and am truly proud of.
For those pondering a collaboration with Alicia: Think no further. With her, you're not just securing a designer, but allying with a partner committed to magnifying your brand's essence.