Structural Drafting

branding

JBS Structural Drafting Ltd provides engineers and their CAD teams with drafting support, including modelling information such as pricing, material types, structural supports, timeline information etc. The brand has been busy and successful for a very long time, but never had a proper brand in place.

The goal was to set up JBS with a professional, well designed logo mark and icon, a sophisticated colour scheme, a clean type hierarchy and additional visual elements to support the brand throughout it's various on and offline assets. JBS has over 15 years of experience in the drafting industry, uses some of the newest and most advanced technologies and is known for its professionalism and accuracy in every job completed. The new brand is clean, simple and geometric, to echo the brands sophistication and maturity. Working primarily on large scale industrial buildings the design was very much inspired by the structural steel skeletons of construction, which is reflected in the brands icon and various graphic applications.

The present state of the brand may have been modified from its original design and as such may no longer represent the original concept. Shown below is the original re-brand.