Sarah Mulder is a jewelry designer based in Vancouver, BC. Ready to take her visual brand to the next level Sarah reached out to me for a re-brand. Her previous script logo had worked fine over the years but felt a bit dated now and was a bit too complicated and tricky to use at smaller sizes.
The goal of the new logo was to be versatile as her brand grows alongside her forever expanding collections, as well as encompass the bohemian, yet contrary sleek and mysterious vibe of her jewels.
We explored a few different directions for Sarah's wordmark, but in the end choose to move forward with a custom monoline script, echoing her past logo, but giving it a new look and feel. Furthermore, we added the umlaut to her last name, as that's how it's technically pronounced, and as a nod to her Dutch heritage.
Sarah's customers consider the jewelry to be a final touch to their wardrobe, so it was important to us that the logo evoke that same personalized touch, standing strong on its own on a jewelry tag, or being layered graphically with photos and informational content on the web.
"Working with Alicia was great, I needed a brand "recovery" - I'd had the same logo for 7 years and it wasn't a good fit for my current styling. Through some brand-story exploration, we were able to find out exactly what I needed for my new logo and brand colours. I'm thrilled with the new design and working with Alicia was a great experience. I really appreciated her straight forward approach to our meetings, swaying me from potential mistakes. She also took the time to be very thoughtful in the slight adjustments made to the design to get it perfect. I would work with Alicia again in the future and recommend her to any creative looking for a makeover/rebrand."