Philanthropic Report Re-Design
digital, layout
Nicola Wealth reached out again to help design this year's philanthropic impact report. Since we last worked together, the team has been further refining the brand through more fine-tuned typography applications and a narrowed-down colour palette and usage. Beyond that, the updated report content took on a new structure, therefore, we redesigned the whole document.
While previous reports stuck to a horizontal 11x8.5 format, we agreed this was meant to be a digital-only report and embraced the flexibility a wider page layout allows for.
One of the big colour changes included fully leaning into their bright brand blue, using it not just as a highlight colour, but also across full page backgrounds. Whenever appropriate, type is large to highlight specific details, applying an almost editorial look and feel to some of the pages.
One of my favourite sections features the Partner Spotlights. Each spotlight follows the same grid structure, with flexibility across each page to feature the specific copy, photos, add pull-out stats and highlight small quotes, allowing each page to feel balanced, fresh and editorial.
Whenever a themed section allowed room to play, we embraced it—using the wide page layout to give smaller features and stories a feature-worthy presence.
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