Nail That Accent
branding, print, web
Founder of Nail That Accent, Lindsay Veling believes that although true beauty comes from within, a bold lip, sultry eye or a rockin’ manicure, always helps. Finding that perfect Accent that works for you helps build confidence by making you feel and look great.
While working as a contract designer at Goatsocial I had the chance to collaborate with Bria Lear from Digital Darlings to tackle the re-design of Lindsay’s beauty blog Nail that Accent.
Nail that Accent’s new brand mimic’s the editorial design of top fashion magazines on the market, with inspiration drawn from bold but classic typefaces found in favourite fashion glossies, and minimalist lines that provide impact. Diagonal accents run throughout the brand, from the logos, iconography, and italicized type, to colour gradients and graphic elements, emphasizing Nail That Accent’s commitment to being at the forefront of what’s new and fresh in beauty.
Playful pastel hues of lilac, pink, blush, and mint signal soft femininity and balance the strength of bold black headlines, while a pop of fuchsia reinforces the brand’s signature Accent. Customized gradients and dynamic colour pairings offer artistic flair to graphic elements such as buttons, navigation areas, and social and marketing materials.
Besides colourful tutorials the blog features many beauty product reviews. Custom fields were designed and developed for select blog posts to include special areas for featuring a product, linked directly to referral networks, making shopping easy for readers and providing additional revenue to the blog. Furthermore some posts include a detailed table which allows Lindsay to submit a review of a beauty product, filling in a rating of 1-5 for things such as texture, pigmentation, application and more.
The re-brand included a logo, icon, colour scheme, pattern, graphic elements, type hierarchy, stylesheet, and complete blog design overhaul.
The design work displayed here was created while under contract with Goatsocial. The present state of the site may have been modified from its original design and as such may no longer represent the original concept. Shown below is the original site design.