Modern Wardrobe Project
branding, print, layout
The Mindful Wardrobe Project is a handmade journey in self-care and sustainability. The Mindful Wardrobe Project aims to empower and guide women in crafting their own capsule wardrobes. The Mindful Wardrobe Project intends to take the overwhelm out of the crafting process by focusing on making clothing we feel good about wearing. A wardrobe that is cohesive, sustainable, made with love and intention, clothes that honour our bodies and planet.
Meg, who also runs Sew Liberated, reached out to me to help her brand her new online course, as well as design her workshop workbook (for print and online), alongside a handful of worksheets and additional class materials. because The Mindful Wardrobe Project is a very long name we aimed to keep the type simple and clean to avoid something that came out looking messy and overwhelming. We knew we wanted to explore a sans serif, something that felt slow and mindful, natural and at peace. While jumping back and forth between lower and uppercase we finally settled on an all uppercase version with some play in type hierarchy throughout. Since The Mindful Wardrobe Project is so inspired by the crafting movement and sustainability we wanted to bring in an element that felt a little hand-done and imperfect. Although The Mindful Wardrobe Project doesn't sell clothing, it is all about being mindful of what you put on your body, which led me to explore different ways of putting the type on a makeshift clothing tag. In the end, we settled for a perfectly uneven circle around the wordmark, with a few tiny stitches at the bottom, hinting at the process of caring for your pieces, being mindful and sustainable
The logo comes in a variety of alternates, alongside a mini icon with the initials of the brand's name around a hand-drawn stitch, inspired by the patterns and methods used for mending your clothing. The main brand colours consist of various shades of green from sage to moss, as well as an earthy clay and caramel and subtle sky blue for added variety and highlights.
The course workbook (available on and offline), is 100+ pages packed full of content for sewists, regardless of skill level, providing a step-by-step to define your style, curate your closet, and craft a sewing plan. After having worked in-depth on the branding for the course the workbook came together very naturally. Alongside Meg's beautiful photography the workbook features an easy to follow yet fun type hierarchy with little repeating icons throughout, highlighting sections that have an accompanying video, worksheet and more. The little icons are all hand-drawn as well and work alongside lively patterns and doodles throughout.
Flatlay photography by Alexa Mazzarello
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