After working with the team at Atom Studio on Kindred's Case For Support document, we tackled their upcoming Impact Report next.

The impart report was also printed, and, the two documents were likely to be distributed together, so we kept them the same size for cohesion. To ensure readers wouldn't confuse the two documents, we ensured the covers looked and felt visually different from each other. While the Case For Support document featured a full page photo, we opted for a more graphical design for the Impact Report, making use of the brand shapes. With the tagline Meeting The Moment, we created a circular graphic on white, with the various brand shapes and brand colours, encircling the headline.

The impact report features many different data points and stats. For variety, we approached these in a few different manners.

All elements are aligned along the same grid, providing overall cohesion across the whole document, with number highlights added as one-off stats on a page, various data points grouped with large numbers across a clean table layout, or, visually displayed as minimal graph items. Since some of the pages feature a lot of different content types, colour blocking strategically organizes the page, giving each content type it's own corner.

Alicia is a knowledgeable and thoughtful designer with excellent instincts and a strong eye for detail. She’s especially skilled at turning raw content into clear, polished, and compelling PDFs and print materials, making smart design decisions while staying true to the brief.

Alicia is responsive, receptive to feedback, and consistently delivers on time. I also appreciate that she presents multiple options when a design challenge calls for them, making the process genuinely collaborative. Beyond her talent and professionalism, Alicia is simply a pleasure to work with. I’d highly recommend her to anyone looking for an experienced designer who cares deeply about both the process and the final result.