Kaulback Productions

print, layout

Kaulback Productions, run by Lisa Kaulback, offers tangible, honest, straight forward solutions to photographers in the commercial photography industry. Twice a year Lisa sends out printed promos to creative and marketing agencies across North America, featuring select work of some of the photographers she represents.

Lisa and I conceptualized various formats and layouts for the 2020 spring promo and worked closely with Vancouver based Mitchell Press to narrow down our paper and binding options. Beyond custom envelopes, we settled on a stitch-bound vertical book, with a custom cover flap, as well as branded inserts throughout.

Kaulback Productions 2020 Spring printed photography promo Cover and Envelope Design | www.alicia-carvalho.com
Kaulback Productions 2020 Spring printed photography promo sewn stitch binding by Mitchell Press | www.alicia-carvalho.com

All inserts match Kaulback Productions brand colours and provide information on each photographer. The inserts are a fun and informative design detail, tie the branding together from cover to cover and allow each photographer's work to shine on the pages throughout without much distraction. Each photographer had two dedicated spreads, the first including the blue insert with their name on the front, and web address and social info on the back.

Kaulback Productions design for 2020 Spring promo featuring editorial photography Pooya Nabei  | www.alicia-carvalho.com
Kaulback Productions layout design for printed Photography promo Spring 2020  | www.alicia-carvalho.com

With every photographer featuring very impressive yet different work it was a fun challenge to help edit down the final selections, and figure out how to best lay out the photos for each photographer individually, while keeping some consistency throughout the whole book.

Kaulback Productions 2020 spring promo features Pooya Nabei, Adam and Kev Photography, Christopher Morris and Jens Kristian Balle.

Kaulback Productions layout design for 2020 Spring photography promo featuring editorial photography Pooya Nabei  | www.alicia-carvalho.com
Kaulback Productions layout design for printed photography promo Spring 2020, design detail featuring Photography by Adam & Kev Photography  | www.alicia-carvalho.com
Kaulback Productions spring 2020 photography promo featuring vancouver based commercial photographers  | www.alicia-carvalho.com

"Alicia delivers beautiful work, that is obvious to anyone with eyes. As a person that manages budgets and timelines, I needed a designer that could also meet my need for structure and accountability. Alicia exceeded my expectations in every way. I never once felt that I didn’t know where we stood in our project or timeline. I was in love with the clarity in her process from the initial intake form and exploratory documents she provided, to the breakdown of our project timeline. Alicia is simply brilliant and a pleasure to work with."
Lisa Kaulback

Lisa Kaulback of Kaulback Productions featured in the spring 2020 photography promo | www.alicia-carvalho.com

Flatlay photos of the promo by Alexa Mazzarello


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