Kara Yoo is a Vancouver based jewelry designer, creating versatile, thoughtfully crafted pieces for women of all ages.
In preparation for her two Fall 2018 collection releases, Kara hired me to design and layout the products and lookbook photos for her website. Both collections featured a number of products in gold and silver and were laid out in an easy to browse long lookbook format. The design is dynamic as you scroll throughout, varying the sizes of images to keep the viewer interested, while ensuring the products are large and front and center.
The layout was primarily put together for the website for wholesalers and customer to browse and shop from. The design is flexible enough that each section can be broken down on its own, featuring one product at a time, adaptable to different formats for social media, newsletters, print and more.