Irit Sorokin

branding, print, layout

Irit Sorokin is a jewellery designer based in Vancouver, BC, who has been creating one-of-a-kind statement jewellery pieces for a number of years. Irit was ready to step up her game branding-wise, by investing in a proper re-brand, aiming to deliver a more focused experience for her customers and have a solid brand foundation in place before overhauling her website.

Irit’s collection of designs is extremely multifaceted, each piece truly one of a kind, and one of a few. The majority of her jewels are bold statement pieces, each constructed with materials sourced from a different corner of the world. The warm colour palette accompanying the brand is inspired by the pieces and their history themselves, influenced by archaeology, sandy dunes, dusty deserts, gemstones and ancient architecture. Just enough colour to have some variety, and little enough that it won’t distract from the jewellery itself. Rich in style, yet simple in design, we sourced a minimal, yet sophisticated typeface for the logo that will last the test of time and reflect the quality and care that goes into every piece.

The new brand speaks to her well-travelled, adventurous spirited customers who are loyal to the brand and buy Irit's pieces as wearable art to accompany their everyday lives. Furthermore the new brand was used as a guideline for the new online store as well, designed and developed by GD Commerce.

All photography by Alexa Mazzarello

www.iritsorokindesigns.com

Irit Sorokin Branding and Logo Design | www.alicia-carvalho.com
Irit Sorokin Jewellery and Packaging Design | www.alicia-carvalho.com
Irit Sorokin Branding and Business Card Design | www.alicia-carvalho.com
Irit Sorokin Branding, Logo Design and Icon Design | www.alicia-carvalho.com
Irit Sorokin Branding, Logo Design and Business Card Design | www.alicia-carvalho.com
Irit Sorokin Jewellery Branding and Packaging Design | www.alicia-carvalho.com
Irit Sorokin Jewellery Branding and Packaging Design | www.alicia-carvalho.com
Irit Sorokin Jewellery printed Postcard Design | www.alicia-carvalho.com
Irit Sorokin Jewellery Lookbook Postcard Design | www.alicia-carvalho.com
Irit Sorokin Jewellery custom Tissue Paper Design | www.alicia-carvalho.com
Irit Sorokin Jewellery custom Tissue Paper Design | www.alicia-carvalho.com
Irit Sorokin Jewellery printed Lookbook Layout and Design | www.alicia-carvalho.com
Irit Sorokin Jewellery printed Lookbook Layout and Design | www.alicia-carvalho.com
Irit Sorokin Jewellery printed Lookbook Layout and Design | www.alicia-carvalho.com
Irit Sorokin Jewellery printed promotional materials | www.alicia-carvalho.com
Irit Sorokin Jewellery printed promotional materials | www.alicia-carvalho.com

Related design projects


Sarah Mülder

branding, print


Filosophi

branding


SS 16 Lover's Tempo

layout, print


Gabriel Cabrera

layout, web