Growth & Conversion
I worked with the team at Widerfunnel to create visual assets for the Growth & Conversion Online Conference.
In charge of all visual assets I worked on expanding the brand beyond the logo of the host, the Global Optimization Group, as well as creating a complimentary colour scheme, type hierarchy and styles. The primary focus was the conference landing page which promoted the conference and let you register to attend. Since the conference was promoted worldwide and the talks were live streamed it was important to allow the schedule to be flexible, featuring a timezone drop-down.
Additional designs included social graphics and conference promotion.
The present state of the site may have been modified from its original design and as such may no longer represent the original concept. Shown below is the original site design.