branding, digital, print

While I was a contract designer at Goatsocial the small web agency was still very young, but quickly growing both it's team and client pool. The brand had a quirky little goat as a logo icon but all other aspects of the brand, were all over the place.

My main priority for the brand was to clean it up; introduce a new logo wordmark, create a type hierarchy, clean up the colour story and most importantly, put together a strong brand guide to set the brand up for success and growth. The company is full of quirky misfits who are passionate about their work, something that was important to highlight in the brands personality via fun and varied but organized colour scheme and lively approachable copy.

The design work displayed here was created while under contract with Goatsocial. The present state of the site and brand may have been modified from these original concepts and as such may no longer represent the below.

Goatsocial Web Agency Branding | www.alicia-carvalho.com

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