Gabriel Cabrera Studio
branding, web
Gabriel Cabrera originally started out in food styling for photography but has since become the photographer himself. He is also the creative behind the popular art, food and design blog the Artful Desperado. Gabriel has a unique eye for artistic compositions, always growing his own personal photography style, while working with a variety of large brands such as West Elm, Suntory Whisky, Uber, The Saguaro and more.
Previously side-hustling with his popular blog The Artful Desperado, Gabriel transitioned into full-time food stylist and photographer in recent years. Gabriel needed a proper brand in place, something that is sleek, sophisticated, timeless and combines his background and style of mixing art and photography in his work.
After exploring a variety of type treatments and styles we settled on a bold, strong serif typeface that looks classic and professional, but with added little quirky details. The same was then adapted to the Artful Desperado brand, and we worked together on implementing the new brand across both his websites.
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