While working as an in-house graphic designer at Escents Aromatherapy I had the opportunity to work on various packaging projects.
Most of the products are categorized by colours depending on what scent group they belong to, making it easy for customers to quickly find their prefered scents. Each project is a balance of following the existing brand guides and already existing products, while also giving it a fresh new look, in particular for limited edition seasonal products. A new product seldomly launches in only one size or product, so the design needs to also be flexible and scaleable.
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