Drawing Change
digital, layout
Drawing Change was going through a re-brand, close to launching a new website and needed help with updates to existing materials. Based on the new brand we re-designed the informational PDF - a multi-page digital presentation document walking inquiring or new clients through Sam's expertise, various offerings, processes and more.
The document is laid out horizontally in a wide format, best for digital viewing. Ensuring the copy and visuals are front and centre, the background switches between white and off-white. A simple, intuitive type hierarchy following the new brand guideline was created, alongside illustrative doodle elements, some of which are decorative, whereas others further highlight important content details through little arrows, circles and underlines.
The new brand broke up Sam's various offerings across four different icons and colours, so we took a similar approach to the PDF. Every new section features the corresponding colour as a bold border on the title page, followed by smaller coloured details on the remaining pages. Throughout the document, the appropriate service icon is displayed in the top right corner, with a small title of the section in the top left corner, further aiding wayfinding as clients scroll throughout.
Select pages put the different services into context by showing full page examples of past service offerings.
Once the first informational document was designed, a secondary alternate was create for clients reaching out about more specific service offerings. Lastly, a number of templated backgrounds and graphics were laid out for Sam and his team to apply to branded power point templates.
Alicia was an absolute joy to work with. We needed a designer's touch on revising existing client facing documents. She seamlessly stepped in, worked with our existing assets, and put together designs that elevated and streamlined our documents. Our team worked so smoothly with Alicia that we completed multiple small projects before our deadlines. We are excited to work with Alicia again.
Sam Bradd,
Principal at Drawing Change
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