Let's take your brand to the next level.

Brand design is my jam. It's always a very special experience, getting to know a brand, what they stand for, who their target audience is and what their future plans are and translating it all into a custom visual language.

I'm here to help you get your visual inspiration organized, dig deep into who your audience is and make sure we are speaking to them directly and ultimately designing all the pieces to ensure you have a strong and cohesive brand that will take you the distance.

Below is an outline of what a Basic Branding package includes. If you need additional elements, such as patterns, business cards, social graphics etc, no worries, we can add those on as well.

Brand Strategy
Primary + Secondary Logo
Logo Icon/Mark
Colour Palette
Type Hierarchy
Detailed Brand Guide

I want to help you create that happy home for your brand that you can proudly show off – the one that speaks directly to your target audience and shouts, “this is what you’re looking for!”.

While my job is to be creative, I am equally as proud of my organizational skills. Ultimately all projects are a collaborative effort. It’s always important to me that the project scope is carefully laid out, expectations have been outlined, and everyone involved understands the process and next steps at every stage.


Alicia not only helped me to design my logo but helped me "complete" my brand.

She really helped me discover what the essence of my brand is, and what really defines my work and style. Now I finally feel like I can communicate exactly what I want to my clients.

Henny Hwang

Whether you are starting a new venture, or looking to re-visit your current branding assets, I am here to help you through the process.

1. Discovery

Quality design work takes time, but efficiency is my goal. After we sign all the paperwork I will send you a detailed questionnaire about your brand, what your goals are, who your audience is, what inspired this business and so much more. This way I can get to know your brand in detail and we can start establishing the visual direction and inspiration for it (yay, moodboards!).

2. Design

The summary of the disocvery phase will serve as the baseline and direction for our designs moving forward and ensure that we are all on the same page as we progress.

Then the real fun stuff beings! I get to work and explore various designs based on the previously determined direction. Through this process, I narrow down the two best, most focused design concepts, which I will present through a detailed PDF presentation

3. Details

Since the previous steps are super throughout we'll nail your vision quickly. Undoubtedly little adjustments will need to be made. We will work through two revisions of the presented concept to determine out what's working well and where there may be further opportunity for growth.

As we are finalizing the logo details we'll also narrow down the colour story and type hierarchy. If your brand requires additional design elements, such as custom graphics or business cards we will tackle those next.

4. Guidelines

Lastly, I wrap up all the files, handing over a comprehensive brand guide summarizing all your new brand details, as well as various different file formats of your new visual assets, for both print and web. You'll be all set to launch your new brand right away.


Working with Alicia was great, I needed a brand "recovery" - I had outgrown my previous logo and brand. I really appreciated her straight forward approach to our meetings, swaying me from potential mistakes.

She also took the time to be very thoughtful in the slight adjustments made to the designto get it perfect.

Sarah Mulder Jewlery

I’m a creative, as well as, a very organized and detail-oriented graphic designer.

The Basic Branding packages usually take about 8 weeks, although this can vary based on your specific needs. Payemts are split into two-four instalments, with flexible payment plans.

Get in touch so we can discuss your specific brand needs and struggles, we so can work on next steps.


Get in touch.

Are you ready to step up your brand and all the assets to back it up?


Get in touch.