Freelance life is always full of ups and downs throughout the year. There are times when things are super slow and you feel sad and depressed, thinking no one will ever hire you again. Then there are times when things are busy, but maybe even too busy and you feel exhausted and burnt out. The past few weeks leading up to Christmas work has been feeling really great. A variety of projects that I had been working on for months, some of them even from earlier this year, finally launched, I got a handful of really great projects on the go right now, that I can't share much about yet, and I have a lot of fun stuff lined up for next Spring. Whenever work feels just right I wish I could bottle it up and remember this feeling when things are slow, knowing it'll pick up again, as it always does.
Maybe that's what this 2018 recap post is about. Looking back on the past twelve months and all the awesome designs that came together through hard work and collaboration. Below is a roundup of some of my top branding projects from the past year.
Irit Sorokin Designs
Over the summer I got to work on a rebrand for Irit Sorokin's Jewerly brand. It was really fun as we not just re-designed her logo and brand icon, colours and typography, but also got to work together on business cards, a variety of packaging pieces, tissue paper, stamps and more. This brand hasn't officially launched yet (website currently under development), but here's a sneak peek at the final logo! I'll share more about this brand as it launches next year.
This is another branding project I literally just wrapped up before the holidays, with the website currently being built out. Kismet Communication is a brand new pr agency by Jessica Gares. She named the brand after her grandfather's boat, Kismet. Wanting to bring some of that "magic" into the logo we created custom, minimal sparkles for the i's. Furthermore, the logotype is inspired by traditional media and typewriters, but with a modern twist. More details on this project as it launches next year.
Sarah Mulder Jewerly
Working with not one, but three different jewelry designers this year has been a highlight. Sarah Mulders existing logo was slightly dated and not very flexible, so we worked together to re-design her brand, creating a new logo that is more versatile as her brand grows and also encompasses the bohemian, yet contrary sleek and mysterious vibe of her jewels. Echoing her past script logo, I drew this custom monoline wordmark. You can read more about this project over here.
Red Chef Revival
This is a very special project I am feeling extra excited about. The team over at Black Rhino Creative is working on a new food and travel mini-series hosted by Indigenous chefs. After much exploration we settled on a brush-written logotype for the series, capturing the same rawness and texture portrayed in the series. I also got to design a few additional pieces for the show, which I will share more about early next year when the show is released!
Danielle Tocker Photography
Finally sharing a project that has actually launched! Earlier this year I worked with Regina-based photographer Danielle Tocker. Danielle shoots weddings and family sessions but also does a handful of commercial work. The challenge with this brand was to make Danielle's friendly, approachable personality come through, while not being so playful that it throws off more corporate clients.
After a lot of exploration in style and type, we created this clean lowercase sans serif wordmark. The letters are rounded and welcoming, with whimsical details within (love that detail between the O and C).
You can read and see more about this project over here. Danielle just launched her new website too, which I highly recommend you check out as well!
Emily Leclerc Creative
Earlier this year my Montreal based friend and fellow graphic designer Emily Leclerc quit her full-time job and joined the freelance club! She had her new website all ready to go but wasn't happy with how her logo and type choices were coming together. Every designer knows how challenging and never-quite-satisfying-enough it can be designing for yourself, so she asked me to create a minimal logo wordmark and icon for her new website. Although I was initially a bit nervous, it was actually really fun working for another graphic designer, I would definitely do it again!
If you are unsure of what exactly goes into a branding project, are curious to learn more about it and might be interested in exploring this for your own business, head over to my branding + logo design service page, outlining all the details, or get in touch directly via the contact page.
I'm currently booking into February 2019 and would love to chat with you about your brand!
As the year is coming to an end I’ve been looking back at all the awesome projects I had a chance to work on in the past twelve months. Some of them are smaller one-off projects that don’t quite make it into my portfolio, but that I am really into and want to share anyway.
Earlier this year I worked with local Vancouver-based photographer Jackie Dives. I’d been following her work for quite a while so it was really exciting to collaborate with her. Jackie wanted to send out some promo pieces to a variety of local news agencies and brands who may be interested in working with her. Since her clients are quite varied we decided to design two separate posters, each focusing on different categories of her work, and each laid out with that specific audience in mind.
The first poster is more of a journal essay, featuring a collection of photos from one particular assignment. This poster went out to local newspapers, so we kept the format strict and tidy, laying everything out in a clean grid.
The second poster showcases Jackie’s work that documents social justice issues through the lens of the female gaze. Together we narrowed down a selection of photos to lay out on the poster in a more free-flowing, collage style grid.
Each poster was 11×17 inches, double-sided, including Jackie’s contact info, folded up and mailed out.
2017 was pretty amazing in regards to branding projects I had the honour of being part of.
I pride myself in specializing in typographic wordmarks, and this past year truly lead to some of my best brand work yet. I worked with clients who trusted my process and understood the investment it takes to build out or fully re-brand a business. I had a chance to get really nerdy about typography, research type foundries and ensure that my clients end up with a fully custom brand that represents them and speaks directly to their audience.
Below is a roundup of some of my top branding projects for 2017.
1. JBS Contracting
2017 started off with a slightly more corporate brand than I usually work with, however I am so excited with how this came together. JBS Contracting provides engineers and their CAD teams with drafting support, including modelling information such as pricing, material types, structural supports, timeline information etc. Working primarily on large-scale industrial buildings the design was very much inspired by the structural steel skeletons of construction, which is reflected in the brands icon and various graphic applications.
2. Lover's Tempo
I first worked on a re-brand for Lover's Tempo 5ish years ago. At the time we updated the logo and expanded on all the branding assets, but stayed very close to its original roots. The Vancouver based jewelry brand has been going through some major growth and expansion lately, so it was time to re-visit the logo mark. Striving for effortless styles and clean minimal designs we simplified the logo and narrowed it down to one sophisticated sans serif.
W&CO, short for Wagner&Co is the wedding film company by Tomasz Wagner, a friend and previous client of mine. With Tomasz' wedding video services expanding and growing team, he wanted to separate that side of his business from his wedding photography, resulting in the W&CO brand. The wordmark and type choice was very much inspired by swiss minimalist design. The new brand is bold, playful and effortlessly cool, just like all it's stylish and artful wedding clients. Stay tuned for the launch of the brand new website happening early 2018.
BeEco is a fashion blog that raises awareness of the importance of eco-fashion in our society, featuring informative articles and ethical brand spotlights, with plans of opening up a brick&mortar location, as well as it's own fashion label. BeEco emphasizes fashionable styles that, while being sustainable and ethical, are also modern and trendy, without breaking the bank. The logoicon is my favourite part of this brand: it's an abbreviation of the name and encompasses the core of the brand; Be. Be fashionable, Be kind to the plant, Be mindful, Be the change you want to see.
5. Tehya Mackenzie
Ok, so I kind of cheated on this one. I worked on the brand for Tehya Mackenzie in 2016, but never got around to sharing it, so I'm sneaking it in here. Tehya Mackenzie is a Vancouver-based visual artist specializing in fine art photography. I've worked on various custom hand type projects and brands in the past, but this one was slightly different. The above logo icon TM, as well as the full logo wordmark is Tehya's signature. I had her write out her name various times, with different materials, which I then scanned, choose the best option, and expanded on the brand, colour story and type hierarchy from there on.
6. Gabriel Cabrera
Gabriel Cabrera is another very talented friend of mine. While originally starting out in food styling for photography he's since become the photographer himself. Gabriel has a unique eye for artistic compositions and works with a variety of large brands such as West Elm, Suntory Whisky and more.
Gabriel needed a proper brand in place, something that is sleek, sophisticated, timeless and combines his background and style of mixing art and photography in his work.
7. Artful Desperado
Along with designing Gabriel Cabrera's new studio brand we decided to piggyback his blog off of this new brand and give it a bit of a make-over. All typefaces, colours and styles are now consistent across the two brands, creating a seamless transition from one site to the other.
8. The Focus Journal
While working on the design for The Focus Journal I also got a chance to fully built out the brand, developing a logo, icon and colour story. The logo icon in particular encompasses everything the journal stands for: simplicity, focus, efficiency, and minimalism. The abstract F monogram is made up of the main graphic elements in the journal; a carefully laid out grid of lines and dots to make your planning effortless and successful.
And lastly, I finished off the year by wrapping up a brand new look for Vancouver based event planning + design brand Filosophi. The goal was to create a new branding experience that makes clients feel excited, trusted and at ease during the overwhelming process of wedding planning. The new brand feels high end and experienced, creative, approachable and professional, with little quirks, hinting at the personalized process Filosophi goes through with every single client. This brand hasn't officially launched yet, so stay tuned for a brand new site launching next year.
If you are unsure of what exactly goes into a branding project, are curious to learn more about it and might be interested in exploring this for your own business, head over to my new branding + logo design service page, outlining all the nitty-grittyness of it all.
I'm currently booking into February 2018 and would love to chat with you about your brand!