As the year is coming to an end I’ve been looking back at all the awesome projects I had a chance to work on in the past twelve months. Some of them are smaller one-off projects that don’t quite make it into my portfolio, but that I am really into and want to share anyway.
Earlier this year I worked with local Vancouver-based photographer Jackie Dives. I’d been following her work for quite a while so it was really exciting to collaborate with her. Jackie wanted to send out some promo pieces to a variety of local news agencies and brands who may be interested in working with her. Since her clients are quite varied we decided to design two separate posters, each focusing on different categories of her work, and each laid out with that specific audience in mind.
The first poster is more of a journal essay, featuring a collection of photos from one particular assignment. This poster went out to local newspapers, so we kept the format strict and tidy, laying everything out in a clean grid.
The second poster showcases Jackie’s work that documents social justice issues through the lens of the female gaze. Together we narrowed down a selection of photos to lay out on the poster in a more free-flowing, collage style grid.
Each poster was 11×17 inches, double-sided, including Jackie’s contact info, folded up and mailed out.
2017 was pretty amazing in regards to branding projects I had the honour of being part of.
I pride myself in specializing in typographic wordmarks, and this past year truly lead to some of my best brand work yet. I worked with clients who trusted my process and understood the investment it takes to build out or fully re-brand a business. I had a chance to get really nerdy about typography, research type foundries and ensure that my clients end up with a fully custom brand that represents them and speaks directly to their audience.
Below is a roundup of some of my top branding projects for 2017.
1. JBS Contracting
2017 started off with a slightly more corporate brand than I usually work with, however I am so excited with how this came together. JBS Contracting provides engineers and their CAD teams with drafting support, including modelling information such as pricing, material types, structural supports, timeline information etc. Working primarily on large-scale industrial buildings the design was very much inspired by the structural steel skeletons of construction, which is reflected in the brands icon and various graphic applications.
2. Lover's Tempo
I first worked on a re-brand for Lover's Tempo 5ish years ago. At the time we updated the logo and expanded on all the branding assets, but stayed very close to its original roots. The Vancouver based jewelry brand has been going through some major growth and expansion lately, so it was time to re-visit the logo mark. Striving for effortless styles and clean minimal designs we simplified the logo and narrowed it down to one sophisticated sans serif.
W&CO, short for Wagner&Co is the wedding film company by Tomasz Wagner, a friend and previous client of mine. With Tomasz' wedding video services expanding and growing team, he wanted to separate that side of his business from his wedding photography, resulting in the W&CO brand. The wordmark and type choice was very much inspired by swiss minimalist design. The new brand is bold, playful and effortlessly cool, just like all it's stylish and artful wedding clients. Stay tuned for the launch of the brand new website happening early 2018.
BeEco is a fashion blog that raises awareness of the importance of eco-fashion in our society, featuring informative articles and ethical brand spotlights, with plans of opening up a brick&mortar location, as well as it's own fashion label. BeEco emphasizes fashionable styles that, while being sustainable and ethical, are also modern and trendy, without breaking the bank. The logoicon is my favourite part of this brand: it's an abbreviation of the name and encompasses the core of the brand; Be. Be fashionable, Be kind to the plant, Be mindful, Be the change you want to see.
5. Tehya Mackenzie
Ok, so I kind of cheated on this one. I worked on the brand for Tehya Mackenzie in 2016, but never got around to sharing it, so I'm sneaking it in here. Tehya Mackenzie is a Vancouver-based visual artist specializing in fine art photography. I've worked on various custom hand type projects and brands in the past, but this one was slightly different. The above logo icon TM, as well as the full logo wordmark is Tehya's signature. I had her write out her name various times, with different materials, which I then scanned, choose the best option, and expanded on the brand, colour story and type hierarchy from there on.
6. Gabriel Cabrera
Gabriel Cabrera is another very talented friend of mine. While originally starting out in food styling for photography he's since become the photographer himself. Gabriel has a unique eye for artistic compositions and works with a variety of large brands such as West Elm, Suntory Whisky and more.
Gabriel needed a proper brand in place, something that is sleek, sophisticated, timeless and combines his background and style of mixing art and photography in his work.
7. Artful Desperado
Along with designing Gabriel Cabrera's new studio brand we decided to piggyback his blog off of this new brand and give it a bit of a make-over. All typefaces, colours and styles are now consistent across the two brands, creating a seamless transition from one site to the other.
8. The Focus Journal
While working on the design for The Focus Journal I also got a chance to fully built out the brand, developing a logo, icon and colour story. The logo icon in particular encompasses everything the journal stands for: simplicity, focus, efficiency, and minimalism. The abstract F monogram is made up of the main graphic elements in the journal; a carefully laid out grid of lines and dots to make your planning effortless and successful.
And lastly, I finished off the year by wrapping up a brand new look for Vancouver based event planning + design brand Filosophi. The goal was to create a new branding experience that makes clients feel excited, trusted and at ease during the overwhelming process of wedding planning. The new brand feels high end and experienced, creative, approachable and professional, with little quirks, hinting at the personalized process Filosophi goes through with every single client. This brand hasn't officially launched yet, so stay tuned for a brand new site launching next year.
If you are unsure of what exactly goes into a branding project, are curious to learn more about it and might be interested in exploring this for your own business, head over to my new branding + logo design service page, outlining all the nitty-grittyness of it all.
I'm currently booking into February 2018 and would love to chat with you about your brand!
The other day I went to the mall and felt pretty nauseated by it. Too many people, too many sales, too much materialism. With the holidays approaching (cough, Black Friday, cough) I think it's important to think about shopping local and supporting small businesses. It's like that one quote goes "when you support a small business there's a human doing a happy dance for every purchase".
I have so many talented friends who have little online stores and create their own amazing products, the holiday time is perfect for supporting them. I figured I'd put together a little gift guide with a few of my current favourites.
Being self-employed I often times feel like a freelance worrier instead of warrior. Aiming for the latter I created these tall notepads to make you feel boss as you write down your daily tasks and to-dos. Cause being organized and crossing things off of my to-do list, now that makes me feel like a warrior! Excited to have finally launched my mini etsy store with this notepad, and also a "getting shit done" one.
I am obsessed with all of Alexa's photography work and recently had a chance to design the catalogue for her brand new Solstice Series collection. This is a limited edition collection available until early December so you can get all your holiday orders in. The above solstice print is definitely my favourite and I only wish I had more wall space to buy it for myself!
Chipper Things is a super fun online store by my friend Becky Simpson. I have quite a few of her prints hanging throughout my house and select thank you, wedding and birthday cards of her's handy for whenever an event comes up. This "nope" tote is my top pick from the store, it's large and my go-to when I'm heading out of the house. And just because I can't share just one product from Chipper Things, make sure you also check out these amazing modest pinup girl card set.
This is a biased pick, since I was the designer behind this product! The Focus Journal is designed to increase productivity and help you achieve your goals while balancing work, happiness and well-being. All journals are currently in production and shipping out in December, just in time for the holidays. Plus, who wouldn't want a brand new task-focused journal to start off the new year as productive and organized as possible?
The Five 15 is another local store and I've bought more products than I'd want to admit from her, both for myself and friends! Her selection of pins, patches, keychains and more make the perfect gift or stocking stuffer. I proudly wear my All The Feels pin around town!
I feel like I don't wear necklaces too much anymore, but my Marlowe Beads piece has been a consistent go-to piece throughout the past year. I love the colour combinations Fiona comes up with and how the necklace can easily be worn to dress up even the plainest of outfits. Perfect for gift giving and I believe she may even make custom orders!
I didn't mean to post two journals in one gift guide round-up, but when I saw the design for this new moon journal I got kind of excited. I don't really know much about mooon phases or zodiac signs, but I am in luck! This journal is perfect for both the moon-curious and the seasoned moon-enthusiast alike.
How cute is this little elephant mama and baby? I have two of the paper lamps myself, a penguin and a turtle, and am super happy with them. Especially during the darker winter days they make my living room feel much livelier. These origami-inspired paper lamps are shipped flat, as DIY kits. Yes, that means you have to put together your own product, but it's super fun and makes it feel extra special.
I first discovered Uno+Ichi on instagram and fell in love with their little nina y chico planters, available in two sizes. As an aspiring potter myself I loved the detail the girls were putting into their various products. I also have to say that watching their instagram stories is the best thing ever. The girls are super down to earth, hilarious and silly, with super contagious laughs. Besides recommending their shop I'd say you should definitely follow them on instagram as well.
Just in time for the holidays Emma has launched her little online shop with a bunch of beautiful handmade products. All are either hand-lettered or painted patterns on tea towels, cards, and prints. I'm especially loving the patterned tea towels, they look much nicer than my current ikea ones, plus, you could creatively wrap a present in it! Win win win!
Hope these little online shops inspired you to support small businesses this holiday season. Keep in mind that christmas is right around the corner so you'll want to get your orders in soon. What are some brands that are inspiring you or you are enjoying lately? Where will you be doing your holiday shopping this year?