zara | lookbook inspiration
Last week I was downtown and walked past Zara, which is by far one of my favourite stores. I recently blogged about wanting to simplify my closet and buy more minimal, quality pieces. Zara is definitely my go-to store for such items.
Unfortunately I was on my way to an appointment when I walked past the store and I did not get a chance to go in, so instead I browsed their site when I got home later that evening. I guess I must have not been on their site in quite a while because I was kind of blown away/utterly in love with their product shots. I love how dynamic all their pictures are. Every item is shot from a different angle, perceptive and pose, keeping it exciting and fresh as you browse through your favourite items. Each piece of clothing is worn by a model, not a static mannequin, and shown in real life action, unlike boring standing poses with 360 views.
Zara’s online shopping experience is very much like flipping through an actual lookbook. Each piece is thought out and shown from at least 3 different angles, giving you the real-life perspective of seeing someone wear it on the street. I can only imagine how much extra work this must be but it makes such a positive difference to the online shopping experience.
I’m a total sucker for look books and art directing shoots like this. If you have a jewellery, fashion or product line and are looking to creative a look book or even just update the products pictures in your online shop I would love to hear from you. Let’s work together!