February 13, 2014


Fashion Moodboard: Simplicity | www.alicia-carvalho.com/blog

A few months ago I took the Personal Branding e-course with the lovely ladies over at Braid Creative. The course is all about defining that magical middle ground for creatives where your personal and your business persona meet. I learnt a bunch of little things I can do to bring more of “me” to my business and vice versa. One of the little exercises we were asked to do was to define our personal fashion style. The way you look and present yourself says a lot about your personality, and therefore, also a lot about your business.

Over the past few years I have fully embraced my artsy side, buying brightly coloured items and patterned whimsical shirts to add to my closet. Lately though, I feel a lot more attracted to the simple things. There is definitely a trend towards “simplicity” happening. My pinterest is being showered with both minimalist graphic and interior design and a bunch of bloggers are talking about minimizing their lifestyle and wardrobe. For once it’s a trend I am very happy to be following along with.

I now like to define my style as simple, with neutral and versatile pieces, with a tiny bit of edge/badass-ness (aka boots!!) or an artsy accessory. I’ve slowly started streamlining my closet and everything is starting to fit together much easier. I have not fully given up on colours and patterns, but instead of wearing a bright and busy shirt I am bringing colour into my wardrobe through a smaller statement pieces or accessory.

I’ve never been a huge shopping gal, but now especially I like to really think my purchases through. Does a certain item match the style I am trying to move towards? By minimizing my closet and no longer impulse-shopping I am very happy to spend more money on higher quality pieces, as opposed to buying lots of cheap and low quality pieces. Quality over quantity!

Above are a few pieces that have caught my eye lately that I feel are very much inline with my new personal brand I am building for myself. If you are digging this new trend make sure to pop on over to Cuyana and read through their Lean Closet Movement series. I am about halfway though myself and loving all the insights.

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i LOVE those boots! They’ve been on my wish list since before Christmas… I guess Santa must have forgotten ;)

They were on my wish list too :P Sadly the style + colour I wanted was sold out in my size, but I’m keeping my eye on them!!

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