I’m not sure what it is about dance and ballet but it absolutely fasinates me. In the past I have often used ballet posters and photoshoots as inspiration for other projects I am working on (such as this one). I came across the branding Caroline Grohs did for the Motion Theater the other day and was immediately in love. I love the way she tackled the overall brand, how the logo wraps and modifies along with the dancers in an elegant and dynamic way. Even the type interacts with the dancers and manages to really draw in the reader. It also reminded me of Stefan Sagmeister’s branding project a few years ago for Casa da Musica in Porto.
Be sure to check out the rest of the materials Caroline Grohs designed for Motion Theater on her portfolio. If you enjoy dance and ballet take a few minutes to watch this little video made for the The Australian Ballet (it still gives me the chills). I also highly recommend watching First Position and Pina on Netflix.