September 15, 2014

moodboard | 15

Jewellery Brand Moodboard | www.alicia-carvalho.com

As I am wrapping up several projects it’s time to show a few more moodboards!

This particular moodboard is for a jewellery re-brand. After being around for quite a few years the founder felt she was in need of a little logo + packaging facelift. The goal was to create a really clean, strong and sophisticated wordmark which would then be accompanied by young and playful brand elements. I really love the simple grey and white colour scheme of this brand, which is contrasted by dainty gold jewellery pieces.

This project was challenging in a whole new way. Although we were on the same page of what direction we wanted to take the brand into we had too many ideas on how to make it happen. Mid-project it was time to revisit the good old client questionnaire and confirm the initial direction without getting distracted by the millions of new ideas. No project is ever like the other, every single one brings it’s own challenges and surprises, it keeps me on my toes!

Now that all pieces have been designed it’s time for the printing process. I am excited to see how it all turns out as we are exploring different paper stocks and printing options, possibly including some letterpress and gold foils.

No matter how much I love my final design pieces on screen there is something really special about holding the printed designs in your hand. I never get tired of that feeling. As soon as I get my hands on the final pieces I will make sure to share them.

In the meantime, if you are looking for a little re-brand yourself I am currently booking new projects for October so feel free to get in touch here.

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