January 28, 2014

moodboard 10 | paws for hope

Paws for Hope Re-brand Moodboard | www.alicia-carvalho.com/blog

Do you guys rememberthese cute illustrations I did before the holidays? After our great first experience working together Paws for Hope asked me to give their brand a bit of a facelift. Yup, that’s right, a re-brand for an animal foundation. It was as much fun as it sounds like. I did indeed spend a few hours looking at pictures of adorable cats and dogs and fluffy bunnies.

We just finished up the re-brand this past weekend and I will be sharing bits and pieces over here soon. Above you can see the moodboard I created for them. I had already created a very similar one for them when I worked on their holiday campaign. It was great to have a solid vision in mind already, all I had to do was switch out a few of the images and we were well on our way.

I look forward to sharing the new pawesome designs with you soon!

Comments: 3

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I LOVE those illustrations Alicia and the message behind it is so great!

Thanks Shayla, it was a really great project to be a part of!

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