Logo & Branding Design – Recap 2018
Freelance life is always full of ups and downs throughout the year. There are times when things are super slow and you feel sad and depressed, thinking no one will ever hire you again. Then there are times when things are busy, but maybe even too busy and you feel exhausted and burnt out. The past few weeks leading up to Christmas work has been feeling really great. A variety of projects that I had been working on for months, some of them even from earlier this year, finally launched, I got a handful of really great projects on the go right now, that I can't share much about yet, and I have a lot of fun stuff lined up for next Spring. Whenever work feels just right I wish I could bottle it up and remember this feeling when things are slow, knowing it'll pick up again, as it always does.
Maybe that's what this 2018 recap post is about. Looking back on the past twelve months and all the awesome designs that came together through hard work and collaboration. Below is a roundup of some of my top branding projects from the past year.
Irit Sorokin Designs
Over the summer I got to work on a rebrand for Irit Sorokin's Jewerly brand. It was really fun as we not just re-designed her logo and brand icon, colours and typography, but also got to work together on business cards, a variety of packaging pieces, tissue paper, stamps and more. This brand hasn't officially launched yet (website currently under development), but here's a sneak peek at the final logo! I'll share more about this brand as it launches next year.
This is another branding project I literally just wrapped up before the holidays, with the website currently being built out. Kismet Communication is a brand new pr agency by Jessica Gares. She named the brand after her grandfather's boat, Kismet. Wanting to bring some of that "magic" into the logo we created custom, minimal sparkles for the i's. Furthermore, the logotype is inspired by traditional media and typewriters, but with a modern twist. More details on this project as it launches next year.
Sarah Mulder Jewerly
Working with not one, but three different jewelry designers this year has been a highlight. Sarah Mulders existing logo was slightly dated and not very flexible, so we worked together to re-design her brand, creating a new logo that is more versatile as her brand grows and also encompasses the bohemian, yet contrary sleek and mysterious vibe of her jewels. Echoing her past script logo, I drew this custom monoline wordmark. You can read more about this project over here.
Red Chef Revival
This is a very special project I am feeling extra excited about. The team over at Black Rhino Creative is working on a new food and travel mini-series hosted by Indigenous chefs. After much exploration we settled on a brush-written logotype for the series, capturing the same rawness and texture portrayed in the series. I also got to design a few additional pieces for the show, which I will share more about early next year when the show is released!
Danielle Tocker Photography
Finally sharing a project that has actually launched! Earlier this year I worked with Regina-based photographer Danielle Tocker. Danielle shoots weddings and family sessions but also does a handful of commercial work. The challenge with this brand was to make Danielle's friendly, approachable personality come through, while not being so playful that it throws off more corporate clients.
After a lot of exploration in style and type, we created this clean lowercase sans serif wordmark. The letters are rounded and welcoming, with whimsical details within (love that detail between the O and C).
You can read and see more about this project over here. Danielle just launched her new website too, which I highly recommend you check out as well!
Emily Leclerc Creative
Earlier this year my Montreal based friend and fellow graphic designer Emily Leclerc quit her full-time job and joined the freelance club! She had her new website all ready to go but wasn't happy with how her logo and type choices were coming together. Every designer knows how challenging and never-quite-satisfying-enough it can be designing for yourself, so she asked me to create a minimal logo wordmark and icon for her new website. Although I was initially a bit nervous, it was actually really fun working for another graphic designer, I would definitely do it again!
If you are unsure of what exactly goes into a branding project, are curious to learn more about it and might be interested in exploring this for your own business, head over to my branding + logo design service page, outlining all the details, or get in touch directly via the contact page.
I'm currently booking into February 2019 and would love to chat with you about your brand!