la vittoria

La Vittoria hosts anual gourmet gala events to raise money for various charities. For the past four years lg2boutique has been taking over the design, creating invitations, menus, program books and translating the design to chef aprons and more.

I came across the design of the 2012 event, hosted at the Ritz Carlton Hotel and was blown away. The diamond shape plays an important role in the Ritz decorations so it was used as a base for the branding and carried throughout all the elements so perfectly.

I love the Jessica Hische Daily Drop Cap like letters and the way they’ve been incorporated into the foldout, apron and little, delicate and elegant patterns.

The use of typography in this is perfect. Not scared to go big with the Bodoni it’s clean, yet bold giving the pages a really prestigious presence. The colours also feel spot-on, delicate and delicious, reminiscent of an italian gelato parlour.

I am so in love with the usage of the diamond shape throughout the pages. Make sure to check out the work lg2boutique did for La Vittoria in previous years, as it is also branding design at it’s finest.

post via ID by David Airey.