Cruelty Free BC

Remember that moodboard I posted here last week? I just added the final branding of a new initiative called Cruelty Free BC to my portfolio. I loved branding this campaign and am so proud of the results and what we will hopefully accomplish within coming months.

Cruelty Free BC’s goal is to educate consumers on the inhumane and unnecessary practice of animal testing, as well as the misleading labelling of cosmetics and household products in North America. They will teach you how to identify genuine cruelty-free products and highlight local BC companies who are doing it right.

Dealing with animal cruelty awareness tends to be a very gruesome and visually aggressive field. It was an interesting challenge to make the brand feel friendly and approachable, as opposed to pushy and in your face, while still being able to effectively spread the message. The brand is not scared to give you the hard facts and horrid details, but instead of translating the message via sad and bloody imagery, we resorted to super minimal but clear and impactful icon like visuals instead, as seen above.

If you want to see the full logo + campaign and read more about how it all came together head on over to the portfolio over here.

Speaking of branding…I have a few openings to take on new projects for March and April. If you have been toying with a re-brand get in touch here, I would love to hear from you!