I just realized I have not shared this delicious little info graphic with you guys yet! Last fall I started working with the little team over at Hippie Foods on some promotional graphics. By far the funnest + most challenging piece I have done in a while was this one. For the launch of their new cookies, Hippie Foods asked me to create an info graphic for them, explaining the difference between the new hippie cookies and conventional packaged cookies. The concept of “Hippie Cookie vs Conventional Packaged Cookie” was directly translated into the design by splitting the graphic in half and highlighting all the details within the cookies.
Hippie Foods celebrates natural foods; all of their products use pure, simple whole food ingredients. In order to visualize Hippie Foods’ modern, grass-roots concept the entire graphic was hand rendered. Although hand rendered elements are very much the current trend it was significant that the piece would not become immediately dated, but instead accurately represent the brand and grow with it. It was important that the difference between the two cookies was immediately obvious, which was also the challenging part! While the hippie cookie side of the graphic is a vibrant orange with friendly, natural and easy-going type the conventional cookie side is grey and dull with strict, heavy and round type. As a visual reference to the products at hand, two cookies of each side are split in half, reinforcing the differences between them.
I am always very thankful for exploring graphic solutions away from the screen for client work. Besides being fun for me and a huge learning experience it just gives certain work that extra special touch.
Let’s please do more work like this in 2014, ok? If you would like to hire me for a project or collaborate on something please do contact me :)