Branding & Logo Design – Recap 2017
2017 was pretty amazing in regards to branding projects I had the honour of being part of.
I pride myself in specializing in typographic wordmarks, and this past year truly lead to some of my best brand work yet. I worked with clients who trusted my process and understood the investment it takes to build out or fully re-brand a business. I had a chance to get really nerdy about typography, research type foundries and ensure that my clients end up with a fully custom brand that represents them and speaks directly to their audience.
Below is a roundup of some of my top branding projects for 2017.
1. JBS Contracting
2017 started off with a slightly more corporate brand than I usually work with, however I am so excited with how this came together. JBS Contracting provides engineers and their CAD teams with drafting support, including modelling information such as pricing, material types, structural supports, timeline information etc. Working primarily on large-scale industrial buildings the design was very much inspired by the structural steel skeletons of construction, which is reflected in the brands icon and various graphic applications.
2. Lover's Tempo
I first worked on a re-brand for Lover's Tempo 5ish years ago. At the time we updated the logo and expanded on all the branding assets, but stayed very close to its original roots. The Vancouver based jewelry brand has been going through some major growth and expansion lately, so it was time to re-visit the logo mark. Striving for effortless styles and clean minimal designs we simplified the logo and narrowed it down to one sophisticated sans serif.
W&CO, short for Wagner&Co is the wedding film company by Tomasz Wagner, a friend and previous client of mine. With Tomasz' wedding video services expanding and growing team, he wanted to separate that side of his business from his wedding photography, resulting in the W&CO brand. The wordmark and type choice was very much inspired by swiss minimalist design. The new brand is bold, playful and effortlessly cool, just like all it's stylish and artful wedding clients. Stay tuned for the launch of the brand new website happening early 2018.
BeEco is a fashion blog that raises awareness of the importance of eco-fashion in our society, featuring informative articles and ethical brand spotlights, with plans of opening up a brick&mortar location, as well as it's own fashion label. BeEco emphasizes fashionable styles that, while being sustainable and ethical, are also modern and trendy, without breaking the bank. The logoicon is my favourite part of this brand: it's an abbreviation of the name and encompasses the core of the brand; Be. Be fashionable, Be kind to the plant, Be mindful, Be the change you want to see.
5. Tehya Mackenzie
Ok, so I kind of cheated on this one. I worked on the brand for Tehya Mackenzie in 2016, but never got around to sharing it, so I'm sneaking it in here. Tehya Mackenzie is a Vancouver-based visual artist specializing in fine art photography. I've worked on various custom hand type projects and brands in the past, but this one was slightly different. The above logo icon TM, as well as the full logo wordmark is Tehya's signature. I had her write out her name various times, with different materials, which I then scanned, choose the best option, and expanded on the brand, colour story and type hierarchy from there on.
6. Gabriel Cabrera
Gabriel Cabrera is another very talented friend of mine. While originally starting out in food styling for photography he's since become the photographer himself. Gabriel has a unique eye for artistic compositions and works with a variety of large brands such as West Elm, Suntory Whisky and more.
Gabriel needed a proper brand in place, something that is sleek, sophisticated, timeless and combines his background and style of mixing art and photography in his work.
7. Artful Desperado
Along with designing Gabriel Cabrera's new studio brand we decided to piggyback his blog off of this new brand and give it a bit of a make-over. All typefaces, colours and styles are now consistent across the two brands, creating a seamless transition from one site to the other.
8. The Focus Journal
While working on the design for The Focus Journal I also got a chance to fully built out the brand, developing a logo, icon and colour story. The logo icon in particular encompasses everything the journal stands for: simplicity, focus, efficiency, and minimalism. The abstract F monogram is made up of the main graphic elements in the journal; a carefully laid out grid of lines and dots to make your planning effortless and successful.
And lastly, I finished off the year by wrapping up a brand new look for Vancouver based event planning + design brand Filosophi. The goal was to create a new branding experience that makes clients feel excited, trusted and at ease during the overwhelming process of wedding planning. The new brand feels high end and experienced, creative, approachable and professional, with little quirks, hinting at the personalized process Filosophi goes through with every single client. This brand hasn't officially launched yet, so stay tuned for a brand new site launching next year.
If you are unsure of what exactly goes into a branding project, are curious to learn more about it and might be interested in exploring this for your own business, head over to my new branding + logo design service page, outlining all the nitty-grittyness of it all.
I'm currently booking into February 2018 and would love to chat with you about your brand!