BeEco is a fashion blog that raises awareness of the importance of eco-fashion in our society, featuring informative articles and ethical brand spotlights. Although currently just an online blog the brand is quickly growing and expanding to a brick and mortar store in the near future, as well as its own in-house label of sustainable, fashionable pieces for women and men.
A lot of sustainable fashion brands feel very hippie and feature a small variety of styles, not applicable to a young, cosmopolitan, working couple's needs. BeEco beyond being mindful and ethical emphasizes fashionable styles that are modern and trendy, without breaking the bank. The type is simple and classic, with a little bit of a feminine touch in the contrast of the letters, but just enough of a neutral look that it can be combined with more navy tones and also speak to a male audience. The logo mark is very versatile, working well on its own, as well as with a tagline, or in a vertical alignment for things such as clothing tags. The logo icon is an abbreviation of the name and encompasses the core of the brand; Be. Be fashionable, Be kind to the plant, Be mindful, Be the change you want to see.
The present state of the brand may have been modified from its original design and as such may no longer represent the original concept. Shown below is the original brand.