woman 2 warrior

In collaboration with the lovely team over at Reformation PR, I created a custom type piece for the 2015 Woman2Warrior’s campaign, which raises money for the Easter Seals BC camps for children with disabilities.

There is a warrior in the heart of every woman. She is strong, she is determined and she is powerful. To add a feminine touch to the otherwise powerful message the type was created with watercolours in a calligraphic style.

Besides being for sale at the race the t-shirts were sent to local bloggers ahead of time, who shared the message on their social media outlets (screenshots shown below) to make people aware of the upcoming race.

Strong Determined Powerful. T-shirt design with custom watercolour type in a calligraphy style for Woman2Warrior 2015 social campaign | www.alicia-carvalho.com