woman 2 warrior
In collaboration with the lovely team over at Reformation PR, I created a custom type piece for the 2015 Woman2Warrior’s campaign, which raises money for the Easter Seals BC camps for children with disabilities.
There is a warrior in the heart of every woman. She is strong, she is determined and she is powerful. To add a feminine touch to the otherwise powerful message the type was created with watercolours in a calligraphic style.
Besides being for sale at the race the t-shirts were sent to local bloggers ahead of time, who shared the message on their social media outlets (screenshots shown below) to make people aware of the upcoming race.