wild rice – promotional
modern chinese cuisine
Wild Rice is a contemporary restaurant serving modern chinese cuisine in Vancouver’s historic Chinatown since 2001. Recently they have opened up a second location in New Westminster in the beautiful River Market.
Wild Rice began as a simple thought from Andrew Wong, his wish was to create a socially conscious restaurant serving local cuisine with influences from his Chinese heritage. The food is not “fusion”, but authentic traditional Chinese cuisine, blending elements of east and west, traditional and modern, like yin and yang. When designing promotional materials it was important to keep the Chinese tradition in mind, while combining it with modern typography, creating a visual contrast with subtle light colours and rich eye-catching ones.