nailed, screwed and drilled
A new design was created for 31º Vineyard to attract a new target audience; young men in their early twenties. A sexual theme was used in a discreet and subtle way. Sex is respresented through three red wines: Nailed, Screwed and Drilled. 31º Vineyard explores the widest possible technical palette, using both ancestral and ultra modern techniques in the creation of their wine. By breaking away from the orthodox ways, it creates an extraordinary experience in the creation and the pleasure of savoring the wine.
The typography on the labels was inspired by the Dada style, implying the rejection of logic and values by going with your senses and exploring casual sex. Therefore, the wine is foremost a sensual experience, not an intellectual one. Big typography is spread onto the labels, both horizontal and vertically using big, bold sans-serifs and modern typefaces to create freedom of expression; the unexpected. To compliment the design cut-out photographs of the tools are laid out onto the type.
Student Award for Packaging Design from Applied Arts Magazine Fall/Winter 2012 Issue.
Wine Labels featured on The Dieline.