Reformation has been busy crafting irresistible brand stories and influencing with integrity since 2012. Having gone through various changes in the early years Reformation has found its voice and purpose and was ready for a new brand that speaks to its character and skills.
The main priority was to re-brand and showcase the personality and sophistication Reformation has grown into over the years. The logo features a strong bold type. With a capital R and a dot at the end it’s as much a name as a statement of what modern PR is all about. The colour palette features a classy navy, a subtle light blue and various tones of beige and grey with professionally matching photography all around.
The site design was re-strategized to highlight Reformations comprehensive services, result-driven case studies and company culture, accompanied by copy with a bit of wit and edge.
The design work displayed here was created while under contract with Goatsocial.
The present state of the site may have been modified from its original design and as such may no longer represent the original concept. Shown below is the original re-brand and site design.