pets are not products 2016

awareness campaign

Paws for Hope is a Vancouver-based charity established in 2011. After recognizing the Province’s animal support system was broken and in a state of crisis Paws for Hope stepped up by filling the gaps with its own direct animal assistance and educational programs.

Pets Are Not Products is an on-going campaign by Paws For Hope. After designing this campaign with an illustration approach for the 2013 holiday season, Paws for Hope contact me again to re-vamp the campaign for the 2015/2016. This time around we wanted to approach the campaign with a more real look and feel by using photography. It was also important to come up with a concept that was flexible so it could be adapted to the whole year, beyond just the christmas season.

This campaign included a promotional postcard, postcard and various social media elements.