escents holiday collection
holiday packaging & marketing
Escents Aromatherapy launched three new scents for the 2013 Holiday Season, for which I designed all labels, packaging and promotional graphics.
Much like the rest of the Escents products, each holiday scent is identified by it’s colour; red for Mulled Spice, green for Westcoast Pine and blue for North Star. In order to give the collection a holiday spirit a snowflake was designed as the main graphic element. The snowflake was made up of little leave-shaped droplets, echoing Escents’ slogan of “Born from Nature”. The snowflake was laid out in a pattern of varying scales to tie together all the different elements of the collection.
The holiday collection included an aroma blend, a soap, a room spray, a candle, a reed diffuser re-fill and a holiday edition reed diffuser bottle. Additionally holiday exclusive shopping bags and generic gift boxes were designed for the 2013 holiday season. I also designed all promotional material, including but not limited to in-store signage, shelf lips, posters and gift guides, as well as graphics for the homepage, product landing pages, e-newsletters and online branding across social media.