eau de parfum | escents

fight against human trafficking

Today over four million women and children are enslaves in the sex and labour trade worldwide. Over 250,000 are in North America and many in Vancouver. Escents joined forces with The Salvation Army and the Truth Isn’t Sexy campaign in the fight against human trafficking. As part of the campaign four new perfumes were launched, of which 10% of the profits are donated to a safe house, dedicated to helping human trafficking victims restore their freedom, dignity and self-respect.

Inspired by women with a complicated and troublesome past, a detailed geometric pattern was designed for the eau de parfum. The box and label die have feminine rounded edges. The women who this product was created for are on a path of recovery into a brighter and easier future, therefore the overall look of the eau de parfum is light and airy. The typography is clean, sophisticated and elegant, like a woman herself. Each scent –  Courage, Grace, Hope and Joy – is crafted to reflect the unique and complex side of a woman and colour coordinated by scent, fitting in with rest of the Escents brand.

www.escentsaromatherapy.com

Eau De Parfum for Escents Aromatherapy. Fighting against Human Trafficking Campaign | www.alicia-carvalho.com

Joy, Courage, Hope and Grace for Escents Aromatherapy | www.alicia-carvalho.com

Eau De Parfum Packaging Design for Escents Aromatherapy | www.alicia-carvalho.com

Eau De Parfum Box Detail for Escents Aromatherapy | www.alicia-carvalho.com

Eau De Parfum for "Fight Against Human Trafficking" Campaign, Escents Aromatherapy | www.alicia-carvalho.com

Eau De Parfum for Escents Aromatherapy in Collaboration with The Trusth Isn't Sexy (The Salvation Army) | www.alicia-carvalho.com