26/05/2015

Woman 2 Warrior

Custom Type "Warrior" Concepts for the Woman2Warrior 2015 social campaign | www.alicia-carvalho.com/blog

Last month I got to work with the lovely team over at Reformation PR, in collaboration with Easter Seals BC, who organized camps for children with disabilities. In order to raise money they host a Woman2Warrior race once a year. To create some hype online and make people aware of the race we worked on designing a simple custom type piece to be printed on t-shirts. Besides being for sale at the race the t-shirts were sent to local bloggers ahead of time, who shared the message on their social media outlets.

The concept for the t-shirts is “There is a warrior in the heart of every woman. She is strong, she is determined and she is powerful.”

Below you can see some of the discarded designs we played around with. In the end we choose a custom watercolour type in a calligraphic style, in order to contrast the powerful message with a feminine touch, click over to the portfolio to see the final design in action.

Custom Type "Warrior" Concepts for the Woman2Warrior 2015 social campaign | www.alicia-carvalho.com/blog

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20/05/2015

LT ss15 Look Book

Lover's Tempo Spring/Summer 2015 collection Look Book, layout design. Soft pastels inspired by spring blooms and starry summer night skies |www.alicia-carvalho.com

I’m generally not a huge fan of pastel hues, but man, when I saw the results of LT’s SS15 look book photo shoot I was feeling pretty dreamy about the colour scheme. The hints of pastel are really subtle but it was enough to inspire the design of this look book.

Lover’s Tempo SS15 collection is inspired by the freshly blooming spring season and starry night summer skies, featuring a few bolder and edgier elements for the modern girl. Wanting to keep the overall look of the brand light and minimalistic the main elements are the photos themselves. To emphasize the dreamy colour scheme, light geometric squares frame the photos and cover the background. Lastly, simple type highlights the product information and grounds the page.

To view the whole look book click on over to the portfolio section over here, or shop the collection now over on Lover’s Tempo online store.

Designing for products, whether it be in the form of branding, packaging or look books is quickly becoming one of my favourite kind of projects to work on. If you have a product or collection that you are about to launch and need some design assistance with feel free to contact me over here!

I’m currently booking new clients for late July and early August so get in touch soon before the spots fill up!

Lover's Tempo Spring/Summer 2015 collection Look Book, layout design. Soft pastels inspired by spring blooms and starry summer night skies |www.alicia-carvalho.com

Lover's Tempo Spring/Summer 2015 collection Look Book, layout design. Soft pastels inspired by spring blooms and starry summer night skies |www.alicia-carvalho.com

Lover's Tempo Spring/Summer 2015 collection Look Book, layout design. Soft pastels inspired by spring blooms and starry summer night skies |www.alicia-carvalho.com

Lover's Tempo Spring/Summer 2015 collection Look Book, layout design. Soft pastels inspired by spring blooms and starry summer night skies |www.alicia-carvalho.com

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14/05/2015

colour 6 | tilda swinton

Tilda Swinton colour inspiration | www.alicia-carvalho.com/blog

I’m bring back my colour series!! I originally started my colour series because I find that colour is one of the hardest parts of design, figuring out what evokes the right mood and feeling and how they all come together and interact with each other.

As you know from this post, Tilda Swinton is a part of the inspiration for a branding project I am currently working on. When I have to come up with a colour scheme I often times look at different photos that relate to the brand and cherry pick hues and combos from photographs to see what I can come up with. It just so happens that the above image really spoke to the brand I am working on, not just because it’s Tilda Swinton, but also because of the colour scheme.

Below are a few more Tilda Swinton colour inspirations that I had some fun with.

You can view a few of the old colour posts here

Tilda Swinton colour inspiration | www.alicia-carvalho.com/blog

Tilda Swinton colour inspiration | www.alicia-carvalho.com/blog

Tilda Swinton colour inspiration | www.alicia-carvalho.com/blog

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