Vokra Trifold

Mood board for Vokra (Vancouver Orphan Kitten Rescue Association). All cat photos by Tania Hennessy | www.alicia-carvalho.com

I just updated my portfolio with a new project! It’s always exciting when that happens.

Above is the colourful and friendly moodboard for Vokra, a local orphan kitten rescue association. I got to work with the lovely Tania Hennessy who takes amazing cat photos. I was seriously blown away by the portraits and the amount of detail she is able capture. If you zoom in on the pictures you could actually count the amount of hairs these furry guys have. Not sure what you would want to do this, but it all goes to say that Tania is amazingly talented and it was so great to collaborate with her. Pop on over to her portfolio if you want a quick and guaranteed adorable distraction :p

As for the brand new trifold, pop on over to my portfolio to view the final printed piece here.

Comments: 0 | Category: , ,


Custom Script Type

Custom watercolour scrip/calligraphy type for fashion campaign | www.alicia-carvalho.com/blog

Here’s a quick view of a few more custom watercolour pieces I created for a marketing campaign. These pieces are targeted at a young, fashion-forward audience and will be sent out alongside summery jewellery pieces.

This project was a good reminder that sometimes it does take a few rounds of scrap paper to really get into a style and make it feel effortlessly beautiful. I especially had fun creating the playful lowercase m’s in “summer” and was super excited at how the word “swarovski” turned out.

I’ve been having a lot of fun exploring different type styles, and although they are quite varied at times, I do have my favourites. I am working on putting together a little overview page on my portfolio with some of my preferred styles that you can hire me for. In the meantime, if you need any custom type for your brand, event, product or personal project please feel free to contact me over here as I am taking new inquiries for the summer.

Comments: 0 | Category: ,


Woman 2 Warrior

Custom Type "Warrior" Concepts for the Woman2Warrior 2015 social campaign | www.alicia-carvalho.com/blog

Last month I got to work with the lovely team over at Reformation PR, in collaboration with Easter Seals BC, who organized camps for children with disabilities. In order to raise money they host a Woman2Warrior race once a year. To create some hype online and make people aware of the race we worked on designing a simple custom type piece to be printed on t-shirts. Besides being for sale at the race the t-shirts were sent to local bloggers ahead of time, who shared the message on their social media outlets.

The concept for the t-shirts is “There is a warrior in the heart of every woman. She is strong, she is determined and she is powerful.”

Below you can see some of the discarded designs we played around with. In the end we choose a custom watercolour type in a calligraphic style, in order to contrast the powerful message with a feminine touch, click over to the portfolio to see the final design in action.

Custom Type "Warrior" Concepts for the Woman2Warrior 2015 social campaign | www.alicia-carvalho.com/blog

Comments: 0 | Category: , ,