26/05/2015

Woman 2 Warrior

Custom Type "Warrior" Concepts for the Woman2Warrior 2015 social campaign | www.alicia-carvalho.com/blog

Last month I got to work with the lovely team over at Reformation PR, in collaboration with Easter Seals BC, who organized camps for children with disabilities. In order to raise money they host a Woman2Warrior race once a year. To create some hype online and make people aware of the race we worked on designing a simple custom type piece to be printed on t-shirts. Besides being for sale at the race the t-shirts were sent to local bloggers ahead of time, who shared the message on their social media outlets.

The concept for the t-shirts is “There is a warrior in the heart of every woman. She is strong, she is determined and she is powerful.”

Below you can see some of the discarded designs we played around with. In the end we choose a custom watercolour type in a calligraphic style, in order to contrast the powerful message with a feminine touch, click over to the portfolio to see the final design in action.

Custom Type "Warrior" Concepts for the Woman2Warrior 2015 social campaign | www.alicia-carvalho.com/blog

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