the art of living
The Artful Desperado blog is a hot-spot for all things creativity, showcasing inspiring finds, eccentric art, conceptual design pieces and a wide variety of delicious recipes. Active since 2011, this little corner of the internet was ready for a facelift.
Over the past year Gabriel, blogger and stylist behind the Artful Desperado, was starting to showcase a lot of his own original content. Since the blog is mostly photography focused and his readership is a young, design savvy audience we worked together on creating a new clean, open, modern space.
Wanting to showcase Gabriel’s artistic background and style we worked together on creating a new custom watercolour word mark that would showcases his personality and stand strong beyond current trends. Wanting to keep the space monochromatic the new brand is made up mostly of neutral whites and light greys. In order to add a little pop to the otherwise plain online home we incorporated in hints of pastel green, watercolour strokes and a fun digital pattern, subtly tucked into the header and footer.
The present state of the site may have been modified from it’s original design and as such may no longer represent the original concepts. Shown below is the site at project completion.